With Identiv’s Vision AI, security cameras become proactive, intelligent detection systems that enable real-time monitoring and analysis for scenarios, such as the following:

• Customer Behavior Analysis: Monitoring customer interactions with products to improve store layouts and marketing strategies;
• Perimeter Protection: Automatically identifying suspicious behavior or unattended items;
• Emergency Response: Deploying immediate alerts and lockdown procedures in case of emergencies;
• Loss Prevention: Flagging potential shoplifting activities;
• Restricted Access: Monitoring and controling access to highly secure areas; and
• Quality Control: Automatically identifying defective products on assembly lines.

As the newest addition to the Velocity Vision Ecosystem, Vision AI integrates into Velocity Vision video management system (VMS) and Velocity security management system. It is compatible with a wide range of camera models and can be deployed in cloud or on-premises environments.

“Vision AI enhances our Velocity Vision VMS by harnessing the power of artificial intelligence to create total situational awareness in installations of all sizes,” said Mike Taylor, Vice President of Global Sales at Identiv, in a statement. “With Vision AI, integrators and end users can accomplish more without the need for additional headcount, delivering the most attractive total cost of ownership in the video analytics market.”

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Hepsiburada, a Turkish e-commerce platform, announced the relaunch of HepsiAd, its retail media network program, as part of the company’s strategy to extend its services beyond Hepsiburada’s platform and offer its commercial and technological capabilities to other retailers.

Hepsiburada, via its HepsiAd platform, plans to develop streamlined marketing strategies and consolidate strategic marketing activities comprising various channels into a single platform through approved and secure data communication channels and digital advertising technologies.

HepsiAd strives to allow its partners to reach their target audience at the right time through the right channel and to increase their visibility through the use of a wide range of tools, ranging from in-platform communication to social media channels and from outdoor to thematic channels.

Addressing Hepsiburada’s marketing solutions, HepsiAd and Marketing Communications Group Director, Onur Gargılı ,said, “Retail media network, which is considered the third big wave of digital marketing, is a globally nascent industry. With HepsiAd, our main goal is to enable our partners to reach their target audiences at the right place and time, with more efficient marketing spending, and to support them in boosting their sales and profitability. Each month, Hepsiburada hosts more than 210 million visitors on average on its platform. We connect our partners with their target audience using 14 different communication channels. Our main goal is to ensure efficient and effective advertising spending for our business partners and this serves Hepsiburada’s vision of leading the digitalization of commerce.”

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