IZEA Worldwide, Inc., the provider of influencer marketing technology, data, and services, announced the release of Dynamic Content Requests in IZEA Flex, its comprehensive influencer marketing platform. With Dynamic Content Requests, marketers using IZEA Flex can solicit content submissions from both the paid influencers they work with as well as those creators who are publishing content about their brand organically. The new feature adds to IZEA Flex’s seamless creator experience that allows marketers and creators to collaborate with ease.

Paid Content Collection

Marketers can invite paid creators to submit content via email invitation or custom shortlinks that can be distributed via social media DM or other means. The system prompts influencers to upload their content, automatically associating it with the proper campaign, handle, and contact record within Flex.

Organic Content Licensing

Marketers can publicly distribute a content request on their website or social feed for broader solicitation of organic content. Submissions through the system grant marketers a usage license, allowing the marketer to republish the content on their own social media handles, so long as they credit the creator. Those who submit content via an organic content request automatically become a Flex contact, giving them a direct relationship with the brand for future sponsorship opportunities.

Dynamic Content Requests make gathering content easy for marketers and creators alike, with no requirement for creators to register for the platform. Content can be submitted through the system via URL or manual upload, with support for text, photos, and videos.

High-Quality Source Materials

In addition to live, published content, Dynamic Content Requests support the collection and submission of high-quality original photos, videos, and other production assets. These assets allow marketers to utilize influencer-produced content in a variety of ways, from paid social media ads to print marketing collateral.

Automatic Measurement and Analysis

Once paid or organic content is submitted in Flex, this content is actively measured for engagement. Marketers can associate the content with other Flex modules for advanced campaign performance tracking and insights.

“At IZEA, we understand the power of both paid and organic content,” said Ted Murphy, IZEA’s Founder and CEO. “With our new Dynamic Content Requests in IZEA Flex, we’re making it easier than ever for marketers to harness this power by streamlining the process of gathering, measuring, and licensing content. We’re not just simplifying the process; we’re enhancing it, providing high-quality source materials and automatic measurement and analysis. It’s the best of both worlds, brought together in one dynamic platform.”

The post IZEA introduces Dynamic Content Requests in IZEA Flex appeared first on The Mighty Keypad.

Stagwell Marketing Cloud’s PRophet, a Generative and predictive AI SaaS platform built by and for PR professionals, unveiled two new platform capabilities – AI-driven influencer discovery and campaign management and machine learning-based news monitoring.

PRophet Earn, Influence, and Monitor are three offerings that can work together or as standalone solutions that exponentially increase the value and accessibility of the PRophet platform to communicators and marketers alike. 

“These new tools will help agencies and brands now leverage our proprietary AI for influencer discovery and management and advanced news monitoring and analysis,” says Aaron Kwittken, Founder and CEO of PRophet, and CEO of Stagwell Marketing Cloud, Comms Tech Unit. “PRophet is the only marketing solution that combines this holistic but agile, customer-centric approach in an intuitive, measurable and affordable user experience.”

PRophet Influence

PRophet Influence is a critical tool for brands looking to leverage the $21 billion influencer marketing industry more effectively. PRophet Influence combines Generative AI, data analytics, and monitoring technology to create personalized influencer marketing programs by identifying, contracting, and collaborating with macro and micro influencers, finally empowering brands to increase awareness in a world where traditional media has been upended. PRophet Influence is powered by Koalifyed, an influencer discovery and campaign management platform currently being used by some of the world’s largest CPG brands.

PRophet Monitor

PRophet Monitor, powered by partner PeakMetrics, the machine-learning-powered media monitoring and narrative analytics platform, introduces the ability to create personalized alerts across a diversity of media channels from within the PRophet platform. Alerts can be customized based on refined search criteria, including a combination of keywords, organizations, and people, and users can then choose to receive regular email notifications to ensure they never miss a mention.

PRophet Earn

PRophet Earn builds on the existing PRophet platform, which uses a combination of AI, language processing and machine learning to generate, analyze and test new content — from pitches to social posts, blogs and biographies — to predict earned media interest, reach and sentiment. Users have access to the full suite of existing media relations tools, including Taylor, the industry’s first Generative AI writing tool, the multi-pitch tool which can generate 25 personalized pitches in under three minutes, and biography and blog generators.

The post PRophet expands Platform Capabilities appeared first on The Mighty Keypad.