SurveyMonkey, a provider of online surveys and forms, has launched MaxDiff Analysis for creating a Best-Worst scaling process and collecting respondent preferences. It can be used with SurveyMonkey Audience for market research.

SurveyMonkey MaxDiff Analysis presents survey respondents with a random subset of attributes to evaluate. Respondents pick the most and least important item from the list based on personal preference. 

The survey creator is then given a list of rank-ordered preferences to see which features respondents value the most and the least.

SurveyMonkey MaxDiff includes the following:

• In-product guidance for setup and analysis;
• Integration with SurveyMonkey Audience to help users find respondents who fit their targeting criteria for market research;
• Methodologically-backed experimental designs;
• Shorter MaxDiff questions to reduce respondent fatigue;
• Expert MaxDiff analysis features and exports, including Counts analysis and Empirical Bayes analysis to calculate preferences at both the feature and respondent levels.

“Businesses increasingly feel pressure to focus investments in areas that will have the highest impact on the bottom line,” said Samuel Bakouch, senior vice president of product management at SurveyMonkey, in a statement. 

“We’re excited to introduce the SurveyMonkey MaxDiff solution, which empowers our users to focus on what matters most to their target audiences and run this type of analysis faster, more frequently, and at a lower cost.”

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Celebrus, a data analytics reporting provider, has launched Celebrus Digital Analytics (CDA), a fully enclosed solution for web analytics that automatically captures, contextualizes, and activates consumer behavioral data in live time across digital channels.

CDA, hosted in a single-tenant private cloud, provides access to a single source of truth for digital data.

“I’ve spent my entire career in data. Reporting is a commodity, but the traditional third-party methods for reporting have continued to underdeliver in today’s marketplace,” said Bill Bruno, CEO of Celebrus, in a statement. “Gaps in data, identity, and connectivity cause pain for marketers, data analysts, and agencies as they all work tirelessly to understand what investments are working and which aren’t. Celebrus puts data reporting back in the hands of professionals that need it most without any of the hassles or restrictions. CDA is one more way Celebrus is improving the relationships between brands and consumers via better data.”

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Amwins, a global distributor of specialty insurance products and services, announced the launch of Amwins DNA, the firm’s comprehensive and proprietary portfolio of data and analytics capabilities.

Since Amwins’ founding, a data-driven approach has been central to the firm’s 150-year vision. That approach is fundamental to how Amwins supports its colleagues, retail insurance clients and insurance market partners. The decision to brand the broad data and analytics capabilities emphasizes and differentiates the unique qualities that set Amwins apart from other organizations in the wholesale insurance industry.

“We call these capabilities Amwins DNA because data and analytics are part of who we are, part of our makeup as a firm,” said Scott Purviance, Amwins chief executive officer. “Many components have been in place since our earliest days, and we’ve made recent investments to further enhance our data and analytics capabilities to provide tools for our Amwins colleagues to use in delivering unparalleled service to our clients.”

Amwins DNA capabilities help Amwins to:

• Ensure the best solutions for clients and their insureds
• Understand the risk appetite of market partners for better placement decisions
• Build capacity and create new and exclusive products and programs
• Provide client deliverables, such as coverage benchmarking, equipping clients with knowledge and tools that their insureds will value
• Efficiently identify expertise within the firm regarding tough classes of business to match market underwriting appetites within the Amwins platform

“By establishing the Amwins DNA brand, we intend to demonstrate our continued commitment to bring all our resources together to help our clients and market partners capitalize on the advantages that come from partnering with Amwins,” said Chris Gill, Amwins executive vice president.

“Data and analytics are increasingly enhancing the way we serve our clients, but Amwins team members truly are the difference makers that drive our firm’s success,” said Purviance. “Amwins DNA exists to support our colleagues and their specialized product knowledge and to supplement their ability to execute for their clients. We encourage clients to give their Amwins broker a call to explore our Amwins DNA capabilities and see for themselves how these tools help them win.”

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