The Mars Agency launched new enhancements to its Marilyn Ecommerce Intelligence Platform – a global full-service insights suite designed to accelerate its current end-to-end Amazon capabilities. The platform provides the metrics that matter across four key components: sales and operations, media, digital shelf, and Amazon Marketing Cloud. 

Holistic dashboards and opportunity reports enable marketers to make better and more agile decisions, while AI tools empower marketers to succeed with Amazon Marketing Cloud. 

The enhancements include:

1)  Marilyn AMC Clean Room Solution: This new solution provides an intuitive, user-friendly portal for marketers to ask the critical questions that help guide strategic marketing decisions and media planning – from how shoppers interact with sponsored brand and display ads, to how campaigns perform regionally, to how ads drive in-store sales.

2)  Marilyn Digital Shelf Health: This new digital shelf technology helps clients move beyond content compliance and gain a competitive advantage. From content health to market share to sales and order value, the solution delivers insights that drive better ecommerce performance.

The team is also currently testing chatGPT on both Product Listing Creation and Digital Shelf Copy, as well as exploring generative AI tools to determine image effectiveness. They now match their end-to-end team with end-to-end insights obtained through the Marilyn Ecommerce Intelligence Platform.

According to Robert Rivenburgh, Global Chief Executive Officer of The Mars Agency, “We believe we’re the only company to combine what we refer to as art and algorithm in ecommerce, using data and insights to connect our clients’ ecommerce assets and deliver seamless shopper experiences that drive better business results.”

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Social Standards, a provider of transforming complex social data into actionable consumer insights, has launched a new solution called Brand Maps. Developed in tandem with industry professionals from the consumer goods, private equity, and investment banking sectors, Brand Maps offers companies a unique value proposition for finding and evaluating consumer brands.

“The battle for retail sales begins on social platforms before it reaches the store or shelf,” said Jordan Breslauer, Head of Product for Social Standards. “Traditional data sources can’t always capture the rapid emergence of brands, much less shed light on the audiences and trends that are fueling their growth. Brand Maps bridges this gap, providing timely insights into brand trajectory and consumer interest based on authentic consumer conversations at scale.”

Powered by billions of consumer conversations across social platforms, Brand Maps surfaces fast-growing brands and provides comprehensive profiles of their audiences. With accurate and timely measures of consumer interest and market momentum, marketers can more readily identify market share threats and investment professionals can inform deal sourcing and due diligence. Brand Maps sets a new, data-driven standard for the evaluation, funding, and acquisition processes of consumer brands.

“Social Standards delivers unparalleled insights about brands, products, trends, and influencers,” said Alicia Sontag, Partner, Prelude Growth Partners. “At Prelude Growth, we consider our partnership with Social Standards to be invaluable as we evaluate the market. We believe that they are a true competitive advantage for the brands they work with.”

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