Braze, a customer engagement platform provider, introduced Feature Flags, a feature management tool to drive in-product conversions and revenue.

Feature Flags pair with customer journey orchestration tools to enable companies to deliver personalized experiences in their mobile and web applications using first-party customer data.

Braze also introduced Landing Pages to help companies capture information on prospects and convert them into leads and loyal customers. Landing Pages includes a low-code visual editor to build and launch custom landing pages.

Braze also announced additions to its Sage AI by Braze products to help marketers with experimentation that guides them toward the most personalized and relevant customer engagement experiences. These products include the following:

• AI Recommendations, which uses machine learning to match relevant items from Braze Catalogs with the customers most likely to buy them.
• Canvas AI Step in Braze Canvas Flow, which uses a third-party large language model to interpret user-provided input, like survey feedback, to determine the appropriate response and trigger messages.
• Message Content Recommendations, to recommend copy and content for messages created via native Braze channels and predict which message variants will perform better based on proprietary predictive models.

“At Braze, we are continuing to push the boundaries when it comes to delivering the most personalized and well-tested brand experiences for our customers,” said Jon Hyman, Co-founder and Chief Technology Officer of Braze. “By releasing Feature Flags, announcing Landing Pages, showcasing our extensive product roadmap in AI, data flexibility, and cross-channel engagement, we’re demonstrating our commitment to building powerful and cutting-edge customer engagement tools at Braze.”

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Braze, the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, announced that it’s now available in AWS Marketplace, a digital catalog with thousands of software listings from independent software vendors that make it easy to find, test, buy, and deploy software that runs on Amazon Web Services (AWS). 

Today’s consumers increasingly expect relevant, timely, and personalized brand experiences across channels. To meet this growing demand, it’s essential that brands have easy access to a powerful customer engagement platform to seamlessly create multi-channel experiences that exceed customer expectations, building strong loyalty and retention that drive business outcomes. In fact, brands that leverage cross-channel customer engagement strategies across in-product messaging, like in-app/browser messaging, and out-of-product messaging, like email or push, can boost 90-day retention rates by 55% and help brands achieve an average 3.2X uplift in purchases per user.

Braze believes a brand’s most valuable asset is its customer relationships. Companies use Braze to power customer-centric interactions in a meaningful and valuable way. The Braze platform empowers brands to listen to their customers better, understand them more deeply and act on that understanding in a way that is human and personal. Using Braze, brands ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns, and continuously evolve their customer engagement strategies.

“Together with AWS, we continue to help companies power compelling and innovative customer engagement strategies and experiences at scale to seamlessly deliver loyalty, advocacy, and ongoing business value,” said Matt McRoberts, SVP of Global Alliances of Braze. “This expanded availability of Braze will allow our shared customers to better leverage AWS cloud investments and the convenience of AWS Marketplace.”

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