SalesAI automates manual workflows and day-to-day tasks, prepares salespeople for customer meetings, speeds up pipeline creation, uncovers hidden truths about deals, and enables prescriptive coaching recommendations.

What sets SalesAI apart from other generative AI sales solutions is the data foundation on which it’s built. People.ai has been perfecting sales activity capture for nearly a decade, compiling an aggregated and anonymized data repository with a complete view of what sets great sales teams apart from the rest. SalesAI is the only generative AI solution that analyzes four different sets of data – captured GTM activity data spanning trillions of dollars in deals, People.ai’s proprietary profiles of hundreds of millions of buyers, CRM data, and integration with any other relevant company data – to offer a holistic view of revenue-influencing factors. 

With SalesAI, reps can spend the majority of their time interacting with customers, sales leaders can effectively lead larger and more sophisticated teams to success, and executives get a more accurate and unobstructed view of what’s happening across all of their most valuable customer relationships.

“We are at an inflection point in the evolution of enterprise sales,” says Oleg Rogynskyy, CEO at People.ai. “The future of what’s possible in terms of productivity, leadership effectiveness, and speed to value for organizations starts right now with generative AI. SalesAI is a game-changer for leaders at every level because of its ability to inspect for risks and inefficiencies standing in the way of generating more revenue and see around the corner to what’s coming next. Organizations that adopt generative AI technology now will reach new heights in terms of team performance, customer experiences, and competitiveness in their market. Those that don’t risk being left behind.”

Gartner analysts predict that “By 2026, 65% of B2B sales organizations will transition from intuition-based to data-driven decision making, using technology that unites workflow, data and analytics.” But generative AI tools are only as valuable as the data that feeds them. In the past, sales leaders relied on anecdotal data, incomplete CRM data, point solutions, and outright guesses to gauge revenue health in their organization. SalesAI is integrated into People.ai products, seamlessly delivering the benefits of generative AI and better data directly into customer relationship management (CRM) systems, inboxes, collaboration tools, and wherever their go-to-market teams work. It is also available via API so organizations can leverage SalesAI in their own business intelligence tools, private language models, and AI assistants. 

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SYSPRO, a provider of enterprise resource planning (ERP) software, and SugarCRM have partnered to provide mid-market manufacturers and distributors with an integrated ERP and CRM solution that can align the front and back offices to optimize inventory, streamline supply chain and manufacturing operations, and drive additional revenue.

The joint SYSPRO ERP and SugarCRM offering delivers two-way sharing of information. When sales teams have real-time access to ERP data through the CRM system, they can check product availability and process order. Furthermore, the integration provides sales and customer service teams with up-to-date inventory information from the ERP system. Additionally, SugarCRM’s AI-infused platform can analyze transactional and catalog data from SYSPRO to determine which products customers are most likely to buy, suggest items to be cross-sold or upsold, and then turn the sale into a step-by-step action for sales reps.

“SugarCRM is thrilled to partner with SYSPRO ERP to bring newfound productivity gains to sales, marketing, and customer service professionals,” said Clint Oram, SugarCRM’s co-founder and chief strategy officer, in a statement. “Powerful CRM and ERP integrations fulfill the need for a complete business operating system spanning across the back office and front office to realize maximum productivity and efficiency within the business. Together with SYSPRO ERP, the Sugar platform will do the work to unlock customer insights, improve the experience by providing a 360-degree view of the customer, enable better decision-making with real-time analytics, and enhance collaboration with a single source of truth for all customer data.”

“When looking for a best-of-breed CRM partner who understood mid-market manufacturing and distribution, SugarCRM was the obvious choice,” said Sanjay Ejantkar, vice president of global alliances at SYSPRO Americas, in a statement. “We already have several customers seeing enormous benefits even prior to launch. We look forward to continuing that momentum through this strategic partnership.”

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