Outreach, an AI sales platform for revenue organizations, announced a new AI-powered integration with Webex by Cisco, a provider of collaboration technologies powering hybrid work, designed to help sales teams close deals faster.

“Sales teams need the collaboration tools they use to be tightly integrated with their sales platforms in order to improve sales efficiency and execution,” said Amit Barave, Vice President of Product Management, Webex by Cisco. “Outreach is now available as an integration with Webex, and sales teams will be able to leverage their post-meeting recordings into their daily sales workflows.”

Outreach’s integration with Webex by Cisco uses Outreach’s AI technology to enable enterprise sales teams to receive rich, AI-powered insights following sales meetings with their customers and prospects. These insights include, for example, the identification of critical topics discussed. With these insights, sellers can keep deals on track and mitigate any potential challenges across the sales journey. Post-call transcripts auto-capture action items for follow-up, allowing sales reps to quickly identify key moments and take swift action on the next steps without skipping a beat. This will dramatically increase post-meeting engagements and rapidly move deals down the pipeline.

“Our AI Sales Platform has a decade’s long track record of success, and we continue to deliver new innovations to the market to help the world’s leading companies create and close more pipelines,” said David Ruggiero, President of GTM at Outreach. “Outreach created the Sales Execution category, and we are thrilled to work with exceptional partners like Webex to help enterprise sellers more efficiently extract key insights and action items from meetings to quickly move opportunities along the pipeline.”

By harnessing the power of Outreach’s AI-powered conversation intelligence tool, Kaia, sales leaders are able to identify engagements that will generate revenue outcomes. Additionally, during calls, sales leaders can proactively identify risks and provide in-time coaching to steer a deal in a positive direction.

Kaia is fine-tuned based on the context provided, enabling it to deliver accurate recommendations that are specific to the buyer. The data generated helps sellers run more productive meetings and allows managers to tap into the details and trends across all conversations. The Outreach AI Sales Platform saves reps 8 hours a week – that’s one full day back to sellers. With Outreach’s conversation intelligence integrated into calls, managers have an at-a-glance summary of what’s happening in a deal and only have to intervene when needed, removing unnecessary meetings, which lets them prioritize their focus on generating revenue.

Outreach’s conversation intelligence was trained by 3+ billion signals, and as a result, it captures 33+ million sales execution signals every week and predicts whether a deal will close with 81% accuracy.

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Instacart, a grocery technology company in North America, and The Trade Desk, a global advertising technology provider, announced a new partnership to help select CPG advertisers enrich their programmatic campaigns with the power of retail media. 

Pilot partners, including Beam Suntory and GroupM, will soon be able to build and activate Instacart-informed audiences across omnichannel media buys through The Trade Desk. By taking this data-driven approach, CPG brand partners will be able to broaden their reach beyond Instacart’s platform and connect with high-intent consumers ahead of their next grocery shop across CTV and display channels offered by The Trade Desk.

Instacart will make category-based purchase data available for brands on The Trade Desk, enabling them to build larger, high-intent audiences that reflect consumer shopping behaviors across Instacart’s Marketplace of more than 1,400 retail banners in North America. The partnership enables pilot brand partners to layer their programmatic campaigns in The Trade Desk with exclusive Instacart data to build category-based audience segments like:

• bought their category but not their brand
• bought their brand
• lapsed brand purchasers
• audiences who have never purchased their brand

“Brands continue to tell us that they are looking for performant, data-driven solutions to maximize their return on investment,” said Ali Miller, VP of Ad Product at Instacart. “Instacart is attractive to marketers who want to drive results by reaching high-intent consumers, on a platform enhanced by our depth of consumer behavioral data and highly measurable outcomes. Now, we can help brands expand their reach to audiences off our marketplace via our partnership with The Trade Desk. It’s critical for brands to reach consumers at scale, and ultimately drive purchase – and we’re excited to provide new solutions to help achieve those goals.”

“Instacart brings a wealth of valuable life stage and verified purchase data to our platform for CPG advertisers,” said Ben Sylvan, Vice President, Data Partnerships, The Trade Desk. “Instacart-informed audiences will help The Trade Desk advertisers be a lot smarter with their media buying across the open internet, enabling them to reach their most valuable buyers. We’re excited to see how these advertisers can come up with new, innovative campaigns, especially on connected TV.”

Instacart is committed to driving growth and delivering value to its more than 5,500 brand partners on and off Instacart. The Trade Desk partnership marks Instacart’s continued investment in off-platform solutions for advertisers.

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Coveo Relevance Generative Answering empowers generative artificial intelligence question-answering by leveraging large language models (LLMs) on top of the unified indexing functionality of Coveo’s platform.

“We believe that augmenting current commerce experiences with genAI has the potential to change the way customers shop and buy. In traditional in-store interactions, customers naturally ask product-related questions. Replicating this ease of inquiry in an online environment has been a challenge, until now,” said Laurent Simoneau, President and Chief Technology Officer of Coveo, in a statement. “We’re confident that our generative answering capability will provide businesses with a way to differentiate their digital storefront experience by putting their domain expertise and knowledge at the forefront. It will enable brands to share product information with customers in a more conversational way. This is a particularly important component of the go-to-market strategy for many of our B2B customers.”

“We’re thrilled to open up our Relevance Generative Answering early access program to B2B and B2C commerce brands and use cases,” said Simon Langevin, Vice President of Product at Coveo, in a statement. “Our offering allows companies to incorporate generative answering into their customer-facing experiences in a way that is grounded and secure. Our customers who have rich content sources, including how-to articles and technical specifications, will readily embrace this as they recognize that educating the buyer on the products they sell is a critical aspect of the purchase journey.”

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LifeStreet announced its latest solution to maximize return on ad spend (ROAS) for performance marketers. Nero Dynamic Creatives improves the effectiveness of in-app advertising by testing, analyzing, and deploying a limitless number of AI-generated creative combinations across numerous audience segments. Through real-time creative analysis, advertisers can now make immediate connections between creative elements (headlines, images, CTAs, etc.) and users’ actions, ensuring that the optimal creative is always being served.

This release builds on technological advancements made to LifeStreet’s media buying platform, Nero, launched in 2022. Powered by LifeStreet’s machine learning (ML) predictive models, performance marketers use Nero’s custom bidding strategies to dynamically adjust bids based on how likely an impression is to meet an advertiser’s objectives. If the Nero platform wins the bid, then the creative optimization model uses data from tens of millions of impressions to predict the creative combination most likely to drive a target event. For any impression in any app, the best creative combination is chosen, and the ad is rendered in real time by LifeStreet’s ad server.

By combining Nero’s comprehensive toolset and generative AI technology, Nero Dynamic Creatives bridge the gap between the transformative potential of AI-generated content and the need for cost-effective, scalable in-app ad personalization.

Key features of Nero Dynamic Creatives include:

• AI-Generated Content: Using the power of generative AI, such as Midjourney’s image generation or OpenAI’s Large Language Models, advertisers can massively scale content creation for personalized dynamic ads that are contextually tailored to the app environment.
• Dynamic Decisioning: Nero’s robust machine learning models predict the best AI-generated content combination for each impression in any app. Preliminary tests have shown an average 30% performance lift in ads generated by Nero Dynamic Creatives compared to non-personalized ads.
• “Nativized” Ad Formats: Imitating the style of native ads, advertisers can provide a seamless visual experience across a larger inventory pool without the technical complexities of trafficking native ad formats.

“We’re entering an era where content creation is becoming more cost-effective, even approaching zero marginal cost. Finding ways to leverage this new paradigm to maximize ad efficiency was the driving force behind Nero Dynamic Creatives,” said Levi Matkins, LifeStreet CEO. “When dealing with thousands of apps and an incredibly diverse audience of billions of users, there is no single best ad. Instead, advertisers need to use these new tools to push the boundaries of what is possible for the customer experience and continued growth.”

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FunnelStory, a provider of product analytics for go-to-market (GTM) teams, launched the artificial intelligence-powered Product Funnel Intelligence Platform for Revenue Teams to help them prioritize leads and deals with the highest probability of winning.

FunnelStory ingests structured and unstructured customer activity data to develop revenue intelligence to do the following:

• Enable sales teams to track and prioritize PoCs/trials/renewals, introduce predictability in sales forecasts, and identify risks and opportunities in real time. This information can be delivered to CRM systems.
• Enrich/prioritize leads for sales outreach and marketing retargeting campaigns. The marketing team can create automated lifecycle nudges, build retargeting campaigns, and enrich the CRM to achieve customer adoption, engagement, and retention.

“Most internal systems are designed by engineering teams for their own needs and requirements, rendering them useless from day one for sales and marketing teams,” said Alok Shukla, Co-founder and CEO of FunnelStory, in a statement. “We started FunnelStory to deliver revenue teams the exact product revenue intelligence they need. In fact, most of our customers are able to set up their data sources and extract value in less than 45 minutes.”

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GlobalMeet, a virtual event company, has partnered with Hive Streaming to provide companies with tools to secure, control, and optimize internal video communication events. 

“GlobalMeet strives to provide businesses with engaging virtual experiences at every level, and our key partnership with Hive further enhances our customers’ large-scale productions and drives engagement through high-quality video broadcasts,” said GlobalMeet President Michele Dobnikar in a statement. “Great video experiences can make or break a company’s ability to survive, thrive, and gain momentum, and our companies’ combined 35-plus years of experience within the enterprise communication space will ensure the highest quality broadcast possible.”

GlobalMeet Webcast integrates seamlessly with Hive’s video experience products and eCDN solution. Businesses can access analytics and metrics of video performance, viewer experience, and engagement down to an individual level for events of all sizes and types.

“We all know that live video and events play an increasingly important role in the digital workplace. However, it is not always easy to get it right and enhance employee engagement. For GlobalMeet Webcast, corporate events are part of their DNA,” said Johan Ljungberg, CEO of Hive Streaming, in a statement. “We are very excited about our collaboration, which will be a big advantage for customers transforming their enterprise video experience.”

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Invoca, a provider of conversation artificial intelligence for marketing and sales, has enhanced its Signal AI suite and introduced Signal AI Studio, a solution that empowers businesses to create custom AI models that automatically unlock insights from phone conversations.

“Businesses are getting inundated with claims of AI’s vast promise, but few solutions have made a meaningful difference in helping companies grow revenue,” said Nathan Ziv, Senior Vice President of Product at Invoca, in a statement. “With Signal AI, you don’t need to be a data scientist to unlock the power of AI. Now, any user can drive revenue by unlocking breakthrough insights from the buying journey, especially the moment of truth where consumers make critical purchase decisions. AI models custom-trained for your business deliver the most accurate insights, and now with Signal AI Studio, marketing and contact center teams can create them faster than ever.”

With Signal AI Studio, businesses can train custom AI models to detect insights from every customer conversation. Revenue teams can optimize marketing spend and agent performance by surfacing previously unknown insights.

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Zeta Global, a marketing cloud solutions provider, has launched innovations in identity, generative artificial intelligence, and consumer engagement delivered through the Zeta Marketing Platform (ZMP).

The new and enhanced Zeta Marketing Platform solutions include the following:

• Zeta Clean Room, a secure environment for sharing data.
• Data governance controls, such as enhanced metadata, data structuring, privacy safeguards, and advanced data normalization.
• Unified connectivity with a holistic view of all inbound data and outbound channels.
• Zeta Opportunity Engine (ZOE), which enables marketers to ask questions and receive real-time solutions and generates content across many topics, including user onboarding, product support, and reporting.
• Revenue Forecasting & Recommendations, to analyze vast amounts of data to forecast and identify revenue opportunities, visualize campaign-related revenue and optimizations, and predict the potential impact of recommended actions.
• Marketing Mix Models to forecast media spend with a suite of tools that includes Scenario Explorer (simulates the results of a specific channel mix), Automated Media Mix (optimizes media spending for revenue, clicks, or conversions), and Margin Optimizer (determines the ideal channel mix for new spend increments.)
• Customer Growth Intelligence available via Snowflake’s Data Marketplace for event predictions on key metrics, such as conversions and site visits and paired with signal data from Zeta’s Identity Graph,
• Media Activation Pro to create personalized and continuous omnichannel media interactions.
• Linear TV to digital attribution optimization through Zeta’s partnerships with set-top box data providers to connect ad exposure data directly to customer data, offline sales, or online web activity.

“Our long-term investments in our Data Cloud and AI, coupled with new innovations that build on the disruptive force of generative AI, sharpen the ZMP’s differentiation and bring us closer to our vision to make sophisticated marketing simple,” Zeta’s chief technology officer, Chris Monberg, and chief data officer, Neej Gore, said in a joint statement.

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airSlate, a provider of business productivity and automation solutions, has acquired Instapage, a company that offers solutions for marketers to create personalized landing pages. Financial terms of the deal were not disclosed.

Following the acquisition, Instapage will continue to operate as a business unit under the airSlate umbrella.

“Our suite of solutions is purposefully crafted to empower businesses with enhanced productivity. We are thrilled to incorporate Instapage’s capabilities to further bolster our support for our customers’ business automation requirements,” Borya Shakhnovich, CEO and co-founder of airSlate, said in a statement.

“Instapage’s alignment with airSlate’s mission, centered on intuitive and cost-effective automation of critical business and marketing operations, will bring tremendous value to businesses across industries,” said Saranya Babu, general manager of Instapage, in a statement. 

“As more and more businesses optimize their marketing technology stacks to streamline and automate their workflows, the combination of Instapage’s product expertise and airSlate’s robust ecosystem will accelerate and expand the support for customers seeking to simplify key business processes through automation.”

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Entri, a company focused on custom domains solutions for SaaS companies, announced that their signature DNS API product, known as Connect, is now live on Sendmarc. Now, the complex DNS setup required to secure custom domains for email addresses in Sendmarc can be automatically configured within the platform with Entri.

For every email platform user, DNS configuration remains an essential part of securing an email sending domain to protect against fraudsters and spammers.

Recipient inboxes look for these records to proactively detect malicious emails. When a user configures DNS records for an email account, it acts as a form of two-factor authentication for the sender, requiring the sender to set up DNS records in order to fully validate the domain, and ultimately, prove their ownership.

This process is essential in securing email sending domains from scammers, but also for ensuring deliverability.

All the same, it’s a process that most non-technical end users are completely unaware of. For Sendmarc, it was an opportunity to improve the usability of custom domains within their application.

“DNS modifications are error-prone and tedious,” says Keith Thompson, Co-founder and CTO at Sendmarc. “We were looking into a solution that could alleviate both of these pain points and give our customers a greater deal of automation.”

Now, with Sendmarc’s Entri integration, their users are able to automatically configure these DNS records in just a few clicks. Entri’s one-of-a-kind API for DNS configuration not only supports web-based DNS record setup, but also the more complex email DNS records, such as DMARC, DKIM, SPF, and MX records. Users of third-party email tools, such as Gmail, Zoho, and Outlook, are even able to automatically configure their DNS records for custom domains across those providers.

Using Entri, Sendmarc users are now able to automatically set up the DNS records essential for securing their email sending domains, and improving their deliverability scores.

“Entri integrates with all of the large DNS providers our customers use,” says Keith. “So it was an easy decision to go with a solution that got value to our customers faster than it would’ve been had we built the integrations ourselves.”

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